We’re always looking for way to improve the ticket buying experience for our customers and after months of hard work from our teams, we are delighted to move forward with a huge next step – today we launch our brand new website.
Over the last few weeks, some lucky folk have been using the new site during our AB testing phase and the results we have seen have surpassed our expectations! We have seen a strong rise in conversion rates and a vast improvement in the speed of checkout as a result of the changes made. Not only does the site look slick, but we’ve added in a raft of functionality such as personalised content and quick account creation. All of this has improved our SEO, retargeting and cart abandonment numbers.